Thursday 12 February 2015

Deciding on typography.

From our typography mood board we narrowed four fonts that we thought would be conventionally used in a horror or a slasher film. We thought these fonts would fit in well with the genre and sub genre of our film. We put these chosen fonts on word document and created a focus group who would give opinions on which font we should choose for our opening. The people in our focus group were the same age as our target audience in order to give an accurate answer on what the TA would like to see font wise. We recorded the responses so we would have an answer with a reason to which font that they preferred. We used voice recordings to do this.

These were the four font choices selected for our focus group.


To get feedback about our typography we asked a few people in our target audience and recorded it on a voice memo- this is their response;

Q: What font do you prefer and why?
A: Font 4 because it looks like it has been scratched into wood and looks the most effective and goes with the genre.

Q: What font do you prefer and why?
A: I think font 1 or font 4, but mainly font font 4 because I think that it fits the genre more and stands out.
A: I think font 4 fits the supernatural and horror film. I think that font 2 looks nice but I like that font 4 isn't as cliche and is quite unique.

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